A podcast is an episodic series of digital audio files on the Internet that a user can listen to on any of their personal devices or computer. The podcast covers a wide array of topics wherein anyone can participate in the network, saying that there are over 750,000 active podcasts. You could use a podcast as a medium for various reasons such as providing information to your listeners, a host and a guest format, talk about your opinion about any subject, engage into stimulating debates and many more. 

Podcast is helpful for the people who are always on the run and do not have time to read or watch. You can just plug into your earplugs and listen to your favourite host.

Out of all the infinite topic, one such topic is cryptocurrency, a digital currency that has created and revolutionized its own space along with blockchain technology. Cryptocurrency and blockchain technology is said to be of complexed nature for many people. There are millions of blogs and videos explaining crypto and blockchain. Saying that, there are also crypto-related podcast and if you are planning to start your own cryptocurrency podcast - you don’t need a third party or have to be a complete nerd tech-savvy - you could do it by yourself!

Matt Aaron who ran podcast network of Bitcoin.com for almost 2 years says, “Podcasts have become an increasingly popular medium, and many people prefer to learn about blockchain by listening to diverse perspectives rather than toiling through dense books.”

Well, this in a way is true, a podcast is like the news - new information. Since the market keeps changing and developing, a podcast can be a platform that could update and knowledge its listeners. With the help of the interviews on the podcast, users could receive more insight.

In this blog, we are going to discuss 6 Steps To Kick-off A Cryptocurrency Podcast:

1. Know Your Niche - Before you could make an outline or have a strategy, the key starter is to find your niche. It’s about knowing whether you are going to do a series on explaining cryptocurrency or its underlying blockchain technology, the history of cryptocurrency, its market, pros and cons, the current financial environment revolving cryptocurrency and so forth. It is about to know the topic that you are going to talk about. This topic has to be your central sun in the solar system of cryptocurrency. There are many crypto-related podcast out there, so differentiating yourself is the key.

2. Surrounding Topics - Do you have a strategy? There are tons of crypto-related topics out there - so the competition is high and you need to have a USP Unique Selling Proposition.

Are you going to just talk about the topic or host an interview too? If interview, then what potential guest you might interview?  What audience are you planning to target? What is going to be your >

Also Read, 10 Popular Bitcoin Podcast To Tune Into 2020

As Matt Aaron said, “Many people in crypto end up being exposed as frauds or embroiled in some sort of legal snafu. If that happens and they’ve been a guest on your show, your name will appear next to theirs in a Google search. It’s bad publicity your podcast could do without. So, vet your guests properly and make sure they’re unlikely to be the next crypto meme.”

3. Episode Outline - Once you know your niche, its surrounding topic and have a strategy - the next step is to outline your episode. Outlining the episode is basically to come up with the content that you are going to talk about in your first season of the episodes. To emphasize on creating a fresh, informative and entertaining topic, the intro and extro of your podcast. Creating an outline can help you to have an insight into your strategy and help to engage your listeners. Think about - What would your crypto-listeners receive at the end of your podcast? Will they learn something new or interesting? Are they going to be engaged enough to keep the subscription of your podcast?

4. The Tools for Your Podcast - You have now managed to create a niche, strategy, target audience, your >

A good quality USB microphone creates a good impact on the audio quality, using tools for editing the audio gaps, and the mix. 

You could use platforms like Squadcast for studio-quality record podcast, especially for the host-and-guest format. You can even use Hindenburg for editing and recording. The platform also provides a 30-day trial.

For podcast editor, you could use platforms like GarageBand, Spreaker, Alitu and Audacity.

5. Platforms - Once you’ve finished your podcast, you can publish it on various channels like Apple Podcasts, Stitcher, Spotify, Google Podcasts and many such more.YouTube, Instagram and so forth.

Matt Aaron says, “Getting the sound quality and editing just right is trickier than it might appear, it requires some trial and error. You want to be on the ball from the first episode, as no-one wants to be known for poor production standards. If there are any faults in the audio, it’s another excuse for the listener to switch off and find one of the many alternatives out there.”

6. Marketing and Monetizing - Your work is out there and all that you need now is the final step. Its is marketing and monetizing your podcast. Since there are so many platforms in the market, and everyone wants to sell out - you need to stand out too. 

You could use SEO, pay-per-click advertising, quote images from your podcast, a video or soundbite snippets, run paid promotions, giveaways, publicize through influencers, bloggers, and so forth. 

The traffic and popularity of your podcast can also lead to partner brands and sponsors on board resulting in earning some revenue. You could use advertising network platforms like Midroll and AdvertiseCast.  Anchor is also one of the easiest ways to create, distribute and monetize your podcast ad it is 100% free.

As Miranda Katz quotes, “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.”